Amber Park

About Amber Park

Passionate Multi Channel Senior Executive with 20+ years of strong General Management skills across Sales, Merchandising, Buying, Product, Planning, Allocation & Visual Merchandising in Footwear, Apparel & Accessories. Retail strategist adept at balancing the art & science of merchandising to attract the target consumer through scientific analysis as well as creative marketplace insights & trends to deliver short & long term range plans. Accomplished in leading large-scale businesses, driving inventory optimization & aligning brand strategies with regional market needs for sustainable expansion.Transformational, inclusive Servant leader with 12+ years of experience managing teams of up to 60+. Adept at succession planning, leadership development & change management. Thrive in fast-paced, highly matrixed environments, balancing strategic vision with agile execution to drive revenue and profitability across brick & mortar and e-commerce.Deep expertise in cross-functional collaboration across product, marketing, supply chain, finance, & digital to develop cohesive go-to-market strategies. Strong financial acumen with a track record in P&L management, margin optimization & operational efficiencies.KEY FOCUS AREAS:GLOBAL OMNI-CHANNEL LEADERSHIPProven success leading multi-channel businesses, directly managing $1B+ in DTC & $255M+ in Wholesale revenue. Expertise in aligning global merchandising strategies with regional consumer needs, leveraging data and trend.GROWTH & MARKET EXPANSIONSpecialized in unlocking new market opportunities through consumer segmentation, pricing strategy & differentiated merchandising. Deep expertise in category strategy, regional expansion & strategic wholesale partnerships to increase market share. Skilled at curating product assortments & adapting distribution strategies for sustained growth.P&L MANAGEMENT & OPERATIONAL EXCELLENCEExtensive experience in P&L oversight, strategic investments & optimizing profitability. Expertise in inventory turn, markdown strategy & supply chain collaboration to drive financial sustainability. Proficient at balancing growth initiatives with cost control for scalable success.CONSUMER-CENTRIC MERCHANDISING & BRAND EXPERIENCEBlends merchandising strategy, data insights & storytelling to build consumer-led assortments that drive conversion, engagement, AUR growth & profitability, strengthening brand loyalty. Consistent history of promotion with increasing responsibility at Vans, Under Armour & adidas Please see my personal recommendations below

Experience

1. Head of Apparel & Accessories Retail (Gmm)

   Skechers

   Jun 2025 — Present · Manhattan Beach, CA, US

Education

• Colorado State University

  B.S., Apparel and Merchandising with emphasis in Fashion Business, Fashion Merchandising