Amber Peabody

About Amber Peabody

I am a Digital Marketing Specialist, always seeking a new challenge to further catalyze…

Experience

1. Digital Marketing Specialist, Americas

   Electrolux Professional Group

   Jun 2021 — Present · Louisville, KY, US

   Manage ongoing website updates, page creation, SEO optimization, and user experience enhancements across multiple brand sites and regions.+ Develop and execute pre- and post-event digital marketing campaigns to drive engagement and lead generation for key events and product launches.+ Lead social media strategy, content creation, community management, and analytics reporting for all brand channels.+ Deliver monthly digital performance reports, providing insights and actionable recommendations based on platform analytics.+ Conduct regular audits of brand and channel partner digital platforms to ensure brand compliance, content functionality, and user experience consistency.+ Oversee partner marketing initiatives, including education, onboarding, campaign execution, and performance monitoring.+ Localize global marketing initiatives into regional campaigns across web, digital advertising, social media, DEM (Direct Email Marketing), and print touchpoints.+ Collaborate with Product Managers to develop marketing collateral, launch product campaigns, and create product data sheets and promotional materials.+ Manage lead qualification processes, activity assignment, and campaign tracking within our marketing platform to support the Sales Team and drive measurable results.+ Conceptualized and launched \"Chef Connect,\" our visual network of internal and rep chefs, strengthening brand storytelling and customer engagement.+ Organize comprehensive educational materials for our Rep Dealer network, focusing on product features and service capabilities.+ Support trade show and event activities, including messaging, booth visuals, onsite content creation, real-time social media coverage, and photography/videography to maximize event exposure.