Amber Hahn

About Amber Hahn

As Chief Strategy Officer at Now What, I lead the development of strategic foundations and action plans that will drive business growth and employee development, both for our internal teams and external clients. With over 20 years of experience in the marketing and advertising industry, I have a proven track record of uncovering rich consumer insights, generating business-driving strategies, and developing culturally relevant integrated marketing campaigns.My core competencies include brand positioning, consumer marketing, communications strategy, and team building. I am passionate about creating value for brands and consumers by connecting them through meaningful stories and experiences. I also enjoy mentoring and empowering the next generation of strategic thinkers and creative problem solvers. My mission is to help Now What and our clients achieve their goals and make a positive difference in the world.

Experience

1. Chief Strategy Officer (CSO)

   Now What

   Nov 2022 — Present · New York, NY, US

   Leading the development of strategic foundations and action plans that will drive business growth and employee development, both for our internal teams and external clients.Brand: Defining the value proposition (purpose, mission, vision, values, positioning, pillars) o Ensuring it’s embraced internally and is reflected in every aspect of the business o Making sure it\'s communicated externally in consistent and compelling waysBusiness: Helping set and achieve company level KPIs and organizational goalso Assessing the category and competitive landscape to identify growth opportunities and minimize threatso Developing an annual strategic plan that will achieve those goalso Sharing strategic imperatives with everyone in the organization o Supporting members of the integrated team in creating their personal KPIs and development plans to ladder up to company goalsEducation: Expanding company capabilities and offerings o Elevating the quality of insight, strategy, innovation, and marketing offerings o Teaching internal and external teams how to level up their skillsets o Offering trusted guidance to internal and external individuals, teams, or organizationsReputation: Outlining strategies to build awareness, earn respect, solidify reputation, drive recommendations, and create new revenue streamso Developing IP and thought leadershipo Refreshing and refining owned content–website, capes and creds decks, and social contento Testing and learning with client interactions, content creation, IP packaging and implementationGrowth: Developing strategies to drive incremental and exponential growth opportunitieso Organic growth with current clients o New client prospecting

Education

• Indiana University of Pennsylvania

  BS, English Education

Skills

• Advertising
• Market Research
• Customer Relations
• Strategy Development
• Beauty Industry
• Social Media
• Planning
• Fmcg
• Consumer Insights
• Interactive Advertising
• Public Relations
• Business Strategy
• Qualitative Research
• Communications Planning
• Customer Insight
• Product Development
• Brand Management
• Marketing Strategy
• Communications Strategy
• Consumer Packaged Goods Marketing
• Digital Strategy
• Strategy
• Mobile Marketing
• Strategic Thinking
• Marketing
• Ethnography
• Quantitative Research
• Marketing Research
• Creative Problem Solving
• Creative Strategy
• Brand Development
• Segmentation
• Strategic Planning
• Brand Architecture
• Multicultural
• Strategic Communications
• Mobile
• Digital Marketing
• Relationship Marketing
• Marketing Communications