Amber Mansfield

About Amber Mansfield

I’m a digital marketing professional focused on driving revenue through full-funnel…

Experience

1. Digital Marketing Manager - Utah Athletics

   Legends Global

   Dec 2022 — Present · US

   Developed and executed a digital marketing strategy from the ground up for the 2023-24 season, driving a 30%+ YoY increase in internet sales with a limited budget. • Led multi-channel campaigns across email, paid/organic social, PPC, and display ads, generating 2.8M+ impressions and $21K+ in revenue. • Created and optimized prospecting and renewal email campaigns, driving $60K+ in revenue through strategic audience segmentation and compelling copy. • Manage all content on UtahTickets.com, ensuring accurate and up-to-date ticketing information for seamless customer access. • Collaborate with sales and ticketing teams to capitalize on events, maximize ticket sales, and enhance fan engagement.• Strengthen the partnership between Legends and Utah Athletics, supporting ticketing, development initiatives, and donor interactions.

Education

• Salt Lake Community College

  Associate of Science (A.S.), General Studies

  2005 — 2010

• University of Utah

  Bachelor's Degree, Strategic Communication

  2012 — 2015

Skills

• Radian6
• Microsoft Word
• Microsoft Excel
• Building Relationships
• Time Management
• Channel Advertising
• Product Marketing
• Social Networking
• Social Media Marketing
• Customer Service
• Microsoft Office
• Sales
• Marketing
• Sprout Social
• Public Relations
• Marketing Strategy
• SEO
• Project Management
• Account Management
• Social Media
• Outlook
• Administrative Assistants
• Marketing Communications
• Hootsuite
• Search Engine Optimization (SEO)