Amber Kuhnert
VP, Group Director @MMGY Global
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WORK HISTORY
VP, Group Director @MMGY Global
Culver City, CA, US
Oversee and serve as the ultimate point of accountability for all MMGY business serviced from the Western region office, including client portfolio, team management, executive communication and decision making.• Manage staffing, client financials and agency P&L for the entire Western region business portfolio.• Spearhead the development of global marketing strategies, including message localization in critical markets, to ensure maximum results.• Mentor direct reports and cross-channel team members to foster forward capabilities progress and professional growth to ensure ongoing performance improvement.• Identify new opportunities to drive business growth, leveraging cross-sell and upsell methods to consistently exceed annual goals by 15-20% on average.• Negotiate client and vendor contracts and ensure accountability for fulfillment on behalf of all parties.• Manage recovery and relaunch campaigns for clients during the COVID-19 pandemic to reestablish trust and responsibly reengage consumers.
EDUCATION
Baker University
Masters Degree, Business Management
University of Kansas William Allen White School of Journalism
Bachelor's Degree, Strategic Communications; Advertising and Public Relations
ABOUT AMBER KUHNERT
Innovative, solutions-oriented and data-driven marketing leader with 19 years of delivering effective Omni channel marketing solutions that maximize business growth and ROI. Diverse industry experience spanning technology, entertainment, gaming, retail, travel, hospitality, QSR, financial, luxury, wellness, and beauty. Passionate about building up teams and mentoring individual talent in fast-paced start-ups and established organizations to optimize overall team performance.Core Compentencies: Hard Skills- Brand strategy & management - Revenue management & forecasting - Contract negotiations - Research & data insights - Content strategy & storytelling - Product Marketing - Digital & social media - Online & offline media - Public relations - Experiential marketing - Partnership development - Website & SEO management - CRM Soft Skills- Entrepreneurial minded - Strategic, critical thinker - Data driven, results focused - Clear communicator - Leadership through empowerment - Adaptable - Decisive decision maker - Accountable - Thrives in fast-paced environments
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