Amber Leigh Martinson

Senior Director of Marketing @Dal-Tile LLC

Irving, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2020 — Present

Senior Director of Marketing @Dal-Tile LLC

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Dallas, TX, US

Oversee comprehensive marketing strategy for the Daltile, American Olean and Marazzi brands; the industry leaders in tile, natural stone, mosaics, slab/countertops and now, roofing tile. Utilize the full Dal-Tile family of brands for the ultimate competitive advantage in audience specific segments and support elements.Motivate and inspire a strong, diverse team to efficiently and effectively support all customer segments including Commercial/National Accounts/A&D Community, Builder Channel, Dealer Network and Buying Groups through taking an omni approach in brand design, digital/social media presence, merchandising, customer service, loyalty/training programs, advertising (print, paid digital, sponsorships, product donations, etc.), a robust marketing tool-kit, while staying on schedule and within budget.Supervise execution and strategy of Trade Show and Events team for all Dal-Tile brands.Direct/align position to allow for a comprehensive, cohesive brand experience at all levels of integration and engagement.

EDUCATION

2004 — 2008

New Mexico State University

B.A, Business Administration

2008 — 2010

University of North Texas

M.B.A, Organizational Behavior and Human Resource Management

SKILLS

Product MarketingSocial NetworkingSocial Media MarketingIntegrated MarketingNew MediaBrand DevelopmentLeadershipBloggingLead GenerationSponsorship SalesMarketingGoogle AdwordsTrade ShowsSocial MediaSports MarketingPress ReleasesDigital MediaMarket ResearchGoogle AnalyticsSportsB2b MarketingEvent PlanningRadioRadio BroadcastingEvent ManagementMarketing ManagementMarket PlanningSEOOnline AdvertisingMarketing CommunicationsFacebookDigital MarketingManagementEmail MarketingOnline MarketingPublic RelationsMedia RelationsMobile MarketingSalesAdvertising

ABOUT AMBER LEIGH MARTINSON

My wide variety of talents and experience, paired with my educational achievements, help give me the skills needed to provide a unique, creative perspective on my team. My exceptional attention to detail, organizational skills and dedication to my work exemplify my continual desire to improve and excel in my career.

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