Amber Lecates Nelson

About Amber Lecates Nelson

For more than a decade, I\'ve partnered with a wide range of consumer, retail and DTC brands in the family, lifestyle, health and wellness and travel spaces, leveraging strategic communications to deliver impactful integrated campaigns that drive brand awareness and increase engagement.My expertise is rooted in program and account management, where I translate business goals into clear go-to-market strategies, manage complex operational plans and drive executive stakeholder alignment to ensure measurable business results.I am also a media relations powerhouse with a proven track record of ideating and placing strategic narratives that resonate with target audiences and land top-tier coverage.My skills extend to event management, where I excel in conceiving, planning, and executing high-profile end-to-end events and brand experiences — from large-scale corporate milestones to complex experiential marketing and mission-driven initiatives. This includes leading and managing the planning for The LEGO Group\'s Boston HQ Grand Opening, executing high-visibility activations like Grand Design\'s Bryant Park glamping takeover, and managing substantial charity fundraisers supporting causes like arts education and at-risk youth programs. My versatility is proven through successful launches for diverse clients, from dating apps and innovative fitness tech to major consumer brands.Passionate about storytelling and driven by results, I am committed to elevating brand presence and forging meaningful connections between brands and their audiences through unforgettable programs.

Experience

1. Senior Account Manager (Consumer)

   SHIFT Communications

   Oct 2024 — Present

   CLIENTS: The LEGO Group, Winnebago, McDonald’s, iFIT/NordicTrack, Wedderspoon Organic, Driftwood Recovery Center, PreVue Dating App, Sakabayashi Sushi Tavern, Lettuce Grow, Rentyl Resorts, Foxwoods Resort Casino, Dr. Treat, Thrive Pet Healthcare2024 Commitment and Collaboration Achievement award winnerServe as a key consumer strategist for D2C and lifestyle brands, directing annual planning for multi-workstream programs that integrate earned media, influencer marketing and high-impact product launches.Direct national earned media execution for high-growth brands, managing a diverse scope that includes high-volume product launches and executive thought leadership while leveraging impact reporting to demonstrate measurable ROI.Plan and execute high-profile brand activations and consumer experiences, providing end-to-end oversight from creative concepting, vendor negotiations/management and budgeting to on-site leadership.Strengthen agency’s integrated capabilities by negotiating sponsored editorial opportunities, aligning paid media with earned strategies and managing affiliate considerations to ensure seamless execution across creative and social teams.Champion collaborative culture and team development by establishing coaching frameworks to upskill junior staff and drive best practices among distributed teams through the firm’s Media Relations Council.Drive agency growth through strategic RFP development, creative concepting and in-the-room pitching presentations to prospective clients.

Education

• Texas State University

  Bachelor of Science (B.S.), Mass Communication with a focus on Public Relations; Minor in Studies of Popular Culture

Skills

• Copy Editing
• Nonprofits
• Strategic Public Relations Planning
• New Media
• Powerpoint
• Microsoft Excel
• Social Networking
• Social Media Marketing
• Microsoft Office
• Microsoft Word
• Event Planning
• Public Speaking
• Hootsuite
• Press Releases
• Digital Media
• Social Media
• Constant Contact
• Journalism
• Blogging
• Customer Service
• Research
• American Sign Language
• Mailchimp
• Wordpress
• Digital Marketing
• Public Relations
• Proofreading
• Media Relations
• People Skills
• Facebook