Amber Clark
Senior Marketing and Communications Manager
- Role
- Senior Marketing Strategist at FNBO
- Location
- Abingdon, VA, US
- LinkedIn followers
- 500 followers
About Amber Clark
Marketing Professional with 20+ years of experience; excels in planning and execution of local, regional, national and international marketing campaigns to help grow business.
Experience
Senior Marketing Strategist
Mar 2023 — Present
Responsible for developing the Marketing Strategy that addresses the overall goals of our global partners. Design and implement marketing plans/campaigns to meet the strategy. Create and implement a Marketing Plan that is fueled by insight. Forecast, report and oversee marketing plan results to ensure account goals are met. Analyze and report on the effectiveness of marketing campaigns/tactics. Develop and approve all creative and communication for partners. Lead the communication and management of internal creative design and external creative agency partnerships. Collaborate with compliance and legal to achieve effective and accurate customer-ready marketing pieces. Complete market research, competitive research and implementation of marketing initiatives, per research findings. Aware of the competition and the factors that may differentiate as it relates to marketing strategy and creative design. Assist in marketing efforts in new business development support.
Education
Lincoln Memorial University
Bachelor's degree, Mass Communication/Media Studies
1998 — 2002
Skills
- Event Planning
- Radio
- Photography
- Brand Development
- Advertising
- Marketing
- Integrated Marketing
- Social Media Marketing
- Event Management
- Event Marketing Strategy
- Online Marketing
- Marketing Strategy
- Newsletters
- Photoshop
- Management
- Video
- Graphic Design
- Marketing Communications
- Blogging
- Microsoft Office
- Online Advertising
- Video Production
- Direct Mail
- Copywriting
- Email Marketing
- Digital Photography
- Television
- Social Networking
- Multimedia
- Market Research
- Editing
- Social Media
- Public Relations
- Media Relations
- Corporate Communications
- Strategic Planning
- Public Speaking
- Trade Shows
- Press Releases
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