Amber Hellem

About Amber Hellem

Growth and marketing executive with 20+ years leading high‑performance teams and scaling revenue across fintech, SaaS, e‑commerce, and QSR. I build and optimize full‑funnel growth engines—paid, organic, CRM, lifecycle, product‑led, and performance media—designed to accelerate acquisition, expand LTV, and drive capital‑efficient revenue.My leadership blends strategic clarity with operational rigor. I specialize in transforming marketing into a measurable, AI‑powered growth engine through experimentation, segmentation, automation, and data‑driven decisioning.Career impact highlights include:$520M+ annual digital revenue delivered for a global fintech, representing 67% of total digital business.50% CAC reduction while increasing paid media investment by 30%.37% lift in organic traffic in 4 months through AI‑driven content and SEO optimization.72% app download growth and 30% loyalty membership growth in QSR.162% increase in organic traffic for a global remittance leader through SEO + CRO.Proven success building global GTM strategies, unifying cross‑functional teams, and scaling lifecycle automation that boosts conversion and retention.Core strengths: Growth strategy, acquisition, retention, lifecycle marketing, CRM automation, paid media, SEO, CRO, experimentation, AI‑driven optimization, analytics, attribution, GTM execution, and high‑performance team leadership.I thrive in environments where marketing is accountable for revenue, experimentation is encouraged, and data fuels every decision.

Experience

1. VP of Marketing, Americas Digital & Retail

   Ria Money Transfer

   Oct 2024 — Present · Denver, CO, US

   Promoted to VP of Americas Marketing - leading 60% of the revenue globally, driving new customer acquisition and retention across all customer segments.Drove 30% revenue and new customer growth by leading end‑to‑end marketing strategy across CRM, paid, affiliate, organic, social, and retail channels. Elevated performance, tightened operational rigor, and scaled programs across a complex, high‑velocity global business.Key achievements;• Reduced CAC by 50% by engineering a multifaceted growth campaign focused on revenue expansion, acquisition efficiency, and deeper customer engagement.• Transformed lifecycle performance through advanced segmentation and behavioral automation, driving a 72% lift in transactional conversion and stronger customer lifetime value.• Increased non paid traffic by 37% in four months through AI-powered content optimization, financial-trend alignment, and a restructured CMS/content architecture.• Built and led a high performing 20+ person team across CRM, paid media, organic, affiliate, retail and analytics, grounded in clarity, accountability, and continuous development.

Education

• University of Colorado Boulder - Leeds School of Business

  BS

• University of Colorado Denver

  MBA

Skills

• Franchising
• Photoshop
• Licensing
• Leadership
• Product Marketing
• Market Planning
• Competitive Analysis
• Marketing Management
• Marketing Strategy
• Brand Management
• Marketing
• Market Research
• Merchandising
• Email Marketing
• Social Media
• Online Marketing
• Digital Marketing
• Direct Marketing
• Crm
• Advertising
• Strategy
• E-Commerce
• SEO
• Creative Direction
• Integrated Marketing
• Analytics
• Customer Insight
• Direct Mail
• Management
• Public Relations
• Product Development
• Marketing Communications
• Strategic Planning
• Social Media Marketing
• Cross-Functional Team Leadership
• Retail
• Sales
• Team Building
• Market Analysis
• Customer Acquisition