Amber Gerzmehle
Marketing and Communications Specialist | Strategic Planning, Digital Campaigns, PR and Brand Management
- Role
- Marketing Communications Coordinator at RCB Bank
- Location
- Pryor, OK, US
- LinkedIn followers
- 500 followers
About Amber Gerzmehle
At RCB Bank, my role as Marketing Communications Coordinator leverages strategic marketing management and digital media to craft compelling stories that strengthen RCB Bank’s brand presence. Developing public relations materials and managing the Bank’s marketing-focused SharePoint, I ensure that communications align with bank regulations, uphold brand image and engage employees. My recent experience at HOME OF HOPE, INC. honed my ability to adapt to emerging trends and optimize digital campaigns for organic and paid growth. With a commitment to servant leadership, I placed a focus on creating data-driven strategies that elevated the organization\'s digital footprint, utilizing tools like WordPress, Publer and Divi to expand our reach and resonate with diverse stakeholders.
Experience
Marketing Communications Coordinator
May 2023 — Present · Claremore, OK, US
Orchestrated comprehensive internal communications campaigns via email and SharePoint, enhancing employee engagement by implementing targeted content strategies. · Developed and maintained TV commercials, radio spots and on-hold messaging that increased brand awareness for products and services available.· Created and executed public relations materials and advertising copy, significantly elevating RCB Bank\'s brand presence across all markets through strategic media placements and compelling storytelling.
Education
Grand Canyon University
Master of Business Administration - MBA
2021 — 2023
Grand Canyon University
Bachelor of Science - BS
2018 — 2019
Hardin-Simmons University
Commercial and Advertising Art
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