Amber Bytheway

About Amber Bytheway

Over her 24-year career, Amber has continually evolved as an artist, creative professional, mentor, and manager. She’s adapted through every major shift, from mastering many versions of Adobe software, to navigating the dot-com bubble burst, the decline of print, the rise of mobile-first design, and the demands of efficient UI design. She’s also stayed ahead of social media trends and learned how to capture attention in a world full of distractions, including the ever-present cat videos. Each day, she tackles the challenge of transforming \'big ideas\' into cohesive campaigns that span multiple media channels—ranging from print, video, and digital to web, emails, paid marketing ads, social media, storytelling, and landing pages. She makes sure these ideas are executed in-brand, on-time, and with a blend of cutting-edge simplicity and modern-retro style, all while appealing to a variety of audiences, including Intel employees, external prospects, and social media followers. Working with a global company like Intel, Amber’s international experience has been a significant asset, allowing her to design effectively for diverse cultures and languages, and even weave American slang into storytelling when she can. As the creative director of marketing at National Financial Partners (NFP), Amber\'s focus was to visually align all marketing materials to support the company\'s strategic goals. She led a team of designers and editors through the print and digital media realms. Prior to NFP, Amber specialized in brand identity, concept development, and print and digital design for B2C and B2B companies such as Exterro, Vignette, The Hanover, Exsel Advertising, and Pikes Peak Broadcasting. In this work, she navigated the nuances of AP style versus Chicago style guidelines. Across these positions, Amber breathed new life into each company\'s brand while upholding standards and brand integrity. She helped other creatives on her teams grow in their fields and push past personal limitations. Beyond corporate branding, Amber has successfully worked on marketing campaigns, print advertising for magazines, video, front-end UI design, conference experiences, and interactive design. Portfolio: https://amberbytheway.com/

Experience

1. Creative Services Manager

   Intel

   Dec 2020 — Present · OR, US

   I lead a team of talented designers who are able to take complex ideas and transform them into graphics, infographics, explainer graphics for stories across multiple channels inside Intel as well as our external audience pf Journalists, Analysts, and Tech enthusiasts. I am responsible for overseeing all graphic design work and to help drive consistent, distinctly One Intel, world-class visual tone across all content. • Lead and continue to grow a team of graphic artists in the Visual Storytelling team to bring Intel stories to life across multiple channels for internal and external audiences• Oversee all graphic design work • Fosters a creative, innovative culture while using data to raise the bar on visual storytelling• Collaborate with the Creative Strategist, Digital Experience team, and Brand teams to deliver One Intel visual tone• Partner with internal stakeholders to design and execute world-class, brand-compliant content• Oversee and create high-quality visual elements and graphic explainers for internal content strategists

Education

• University of North Texas

  Bachelor's degree, Communication Design (Graphic Design)

  1996 — 2000