Amber Thompson
- Role
- Senior Manager - Marketing Strategy at Disney Vacation Club
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Amber Thompson
Accomplished and versatile business leader with a proven track record in all aspects of…
Experience
Senior Manager - Marketing Strategy
Mar 2020 — Present
Lead the team responsible for the development and activation of marketing strategy for the Disney Vacation Club Member audience to drive engagement, satisfaction, and referrals to support annual growth.• Guide and collaborate on the strategic development of Club evolution in order to enhance value proposition and reinforce competitive differentiators. • Drive the strategy for new campaign positioning and development based on emerging consumer research and guest satisfaction indicators post pandemic.• Be a champion of diversity and inclusion for Disney Vacation Club.• Navigated a team of 5 through COVID lockdown and return to business in new remote work environment with a focus on crisis management, digital collaboration and personal wellness.
Skills
- Creative Direction
- Brand Licensing
- Press Releases
- Digital Media
- Brand Development
- Online Gaming
- New Media
- Public Relations
- Digital Marketing
- Marketing Communications
- Brand Management
- Marketing Strategy
- Advertising
- Brand Developement
- Strategic Communications
- Corporate Communications
- Digital Strategy
- Entertainment
- Video Games
- Brand Awareness
- Social Media Marketing
- Marketing
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