Amber Towns
Influencer and Creator Strategy at Microsoft | Building creator-led stories that educate and inspire
- Role
- Influencer and Creator Strategy Manager at Microsoft
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Amber Towns
Spending the last 5 years in the entertainment/tech space, I have developed skills in…
Experience
Influencer and Creator Strategy Manager
Oct 2025 — Present
Lead day-to-day execution of influencer and creator campaigns for brand, product, and skilling moments, from sourcing talent to briefing, approvals, and content delivery.•Collaborate with internal teams (social, comms, brand, product marketing) and agency partners to align creator work with broader campaign strategies.•Build and manage long-term relationships with creators, ambassadors, and internal employee advocates to ensure consistent, credible storytelling.•Develop content strategies and campaign briefs that align creator efforts with business goals, brand tone, and audience needs.•Lead the strategy and content planning for an employee advocacy program that supports internal storytelling and social sharing.•Monitor and measure campaign performance using platform insights and KPI tracking to inform optimization and future planning.•Stay ahead of creator trends, platform innovations, and culturally relevant moments to keep Microsoft’s voice relevant and authentic across audiences.
Education
University of California, Los Angeles
Bachelor's degree
2015 — 2019
UCLA
Bachelor of Arts - BA
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