Amber Stringer

About Amber Stringer

As Director of Marketing at Somerset Hardwood Flooring, I lead the strategy and execution behind one of America’s most trusted hardwood flooring brands. With a deep passion for authentic craftsmanship and sustainable design, I drive initiatives that strengthen brand identity, support dealer success, and connect homeowners with high-quality American-made flooring.From digital transformation to national advertising, my role blends creativity and analytics to elevate Somerset’s presence in the market. I work cross-functionally with sales, product development, and customer service teams to ensure our marketing reflects the values that define us: quality, integrity, and timeless design.Key focus areas include-Brand strategy and messaging-Dealer marketing support and tools-Digital campaigns and lead generation-Website development and SEO-Product launches and go-to-market strategy-Trade shows and industry partnershipsWhether it\'s launching a new collection, building relationships with our customer network, or sharing the story of Appalachian hardwoods, I’m proud to market a product that’s made to last—and built with purpose.Let’s connect if you’re passionate about great design, strong brands, or the future of American hardwood flooring manufacturing.

Experience

1. Senior Marketing Manager

   Lpi, Inc

   Nov 2025 — Present · US

   As Senior Marketing Manager at LPI, I lead the day-to-day execution of integrated marketing initiatives that bring the Whisper and Aqua Living brands to life. Partnering directly with the Chief Marketing Officer, I ensure that creative, digital, and operational efforts come together seamlessly to support both ongoing campaigns and long-term growth.My role bridges strategy and execution—overseeing digital marketing, social media, email, influencer partnerships, retail promotions, and brand events. I work cross-functionally with web development, design, and retail teams to deliver optimized digital assets, launch sales campaigns, and maintain consistent brand presence across all consumer touchpoints.

Education

• East Tennessee State University

  Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General

  2006 — 2011

Skills

• Marketing
• Adobe Acrobat
• Marketing Strategy
• Social Networking
• Building Materials
• Negotiation
• Marketing Management
• Sales Operations
• Sales Management
• Strategic Planning
• Social Media
• Photoshop
• Social Media Marketing
• Microsoft Excel
• Microsoft Office
• Sales
• Creative Writing
• Business Development
• Retail
• Wood
• Marketing Research
• New Business Development
• Advertising
• Purchasing
• Product Development
• Indesign
• Account Management
• Illustrator
• Microsoft Word
• Blogging