Amber Sikkink

About Amber Sikkink

I’m a marketing and product leader with a proven track record of bringing brands to life through bold ideas, smart strategy, and powerful storytelling. I build and scale marketing systems that help organizations grow without sacrificing quality or impact.I blend creative vision with customer insight to craft experiences that connect and campaigns that inspire. Whether mentoring teams, crafting strategy, or leading cross-functional initiatives, I focus on translating goals into high-impact results.

Experience

1. Director of Merchandising and Creative Services

   PFL.com

   Jul 2022 — Present

   As Director of Merchandising & Creative Services, I lead the Prepress, Design, and Engineering team, ensuring creative ideas move efficiently from concept to production at scale. My focus is on accuracy, scalability, and execution excellence across the organization. Our team supports customers ranging from SMBs to enterprise and Fortune 500 organizations, providing creative services that extend and complement the capabilities customers already have.I oversee the full lifecycle of print, packaging, and promotional solutions, shaping strategies that support customer success, operational efficiency, and profitable growth across the organization. In close partnership with marketing, I help develop thought leadership and product-driven resources that empower sales, deepen customer understanding, and connect creativity with execution.Cross-functional alignment is central to my role. I work across sales, marketing, manufacturing, and operations to ensure alignment from strategy through delivery, so every initiative is not only well designed, but built to perform at scale.

Education

• Kansas State University

  Bachelor of Science (B.S.), Communications, Advertising & Art

  1997 — 2001