Amber Schleicher
Director of Digital Marketing @Inferno
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WORK HISTORY
Director of Digital Marketing @Inferno
Memphis, TN, US
As Director of Digital Marketing at inferno, I serve as the agency’s senior digital executive, leading enterprise-wide digital transformation and architecting the systems that define our operational and analytical maturity. I built the digital discipline from the ground up—establishing the frameworks, governance models, and data architecture that now support complex, multichannel strategies for primary healthcare, education, and B2B clients.I oversee the whole digital organization, directing strategy across paid media, omnichannel demand generation, SEO/GEO architecture, analytics, attribution, and MarTech governance. I unify creative, brand, analytics, and development teams under a shared digital operating model that strengthens accuracy, collaboration, and profitability.My leadership centers on building scalable digital infrastructure—GA4/GTM ecosystems, automated reporting, AI-enabled workflows, conversion frameworks, and enterprise measurement systems—ensuring clients and internal teams operate with clarity, intelligence, and operational discipline.
EDUCATION
Oklahoma State University
Bachelor of Arts, Journalism; Public Relations
University of Oklahoma
Business
ABOUT AMBER SCHLEICHER
I am a senior digital strategy and transformation leader with more than two decades of experience modernizing organizations, scaling digital operations, and delivering measurable revenue and performance gains across 16+ industries and 45+ brands.My career spans high-tech, healthcare, education, finance, legal, automotive, retail, consumer packaged goods, sports and fitness, food and beverage, publications, environmental organizations, and the trades. I’ve led digital strategy for respected brands including Dell, Microsoft, Cisco Systems, Honda, Campbell Clinic, Baptist Memorial Hospital, Children’s Mercy, GEHA, McDonald’s, Paragon Bank, Ring Container, Kansas Speedway, and Unity Worldwide Ministries, as well as multi-location networks, universities, franchise systems, and private equity-backed growth companies.My expertise centers on transforming complex environments into unified, intelligence-driven digital ecosystems. I built the operational and analytics infrastructure—SEO/GEO architecture, GA4/GTM measurement systems, attribution frameworks, performance media engines, content ecosystems, and cross-functional governance—that enables teams to scale efficiently and make high-quality, data-backed decisions.At inferno, I built the agency’s digital department from the ground up, delivering a 115% increase in digital revenue, a 33% lift in organic traffic, and a 56% increase in conversions through modernized analytics, AI-assisted optimization, and technical SEO improvements. I created the enterprise GA4/GTM, reporting, and governance standards now used across all clients and channels.Across every industry, I bring a VP-level lens focused on operational clarity, organizational alignment, and performance accountability. I help brands elevate digital maturity, unify teams, modernize systems, and accelerate growth through disciplined strategy, cross-functional leadership, and intelligent digital architecture.
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