Amber Pfau

Seasoned Strategic Marketing + Communications Executive

Role
Global Food & Beverage Communications Consultant at Hilton
Location
San Diego, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Amber Pfau

Marketing, strategy and communications leader with 20+ years experience across multiple…

Experience

  1. Global Food & Beverage Communications Consultant

    Hilton

    Jan 2023 — Present · San Diego, CA, US

    Serving as Hilton\'s first global food and beverage corporate communications strategist. Illustrative responsibilities include: developing and implementing proactive, annual PR plans to elevate Hilton’s reputation as an innovator and leader in food and beverage; creating and evolving the enterprise partnership with The James Beard Foundation; leading marcomm planning and activation efforts to include the Foundation\'s awards and supplemental programming; collaborating closely with the global F&B Brand Head and the marketing brand team to drive business results by securing the most impactful earned, owned, shared, and paid media coverage; and advising other communications and marketing teams on events that include F&B elements to ensure appropriate positioning and execution. Accomplishments include: 354% YOY increase in total F&B earned media placements; 441% YOY increase in earned F&B top-tier media placements; and 92% YOY increase in F&B spokesperson placements.

Education

  • The Society of Wine Educators

    Certified Specialist

    2005 — 2005

  • Northwestern University - Kellogg School of Management

    Certificate, Customer Loyalty

  • Swarthmore College

    Economics + Public Policy, Applied Economics

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Amber Pfau — Global Food & Beverage Communications Consultant at Hilton in San Diego, CA, US | Unifers