Amber Parmentier
Sr Director, Global Marketing @HIMSS
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WORK HISTORY
Sr Director, Global Marketing @HIMSS
Austin, TX, US
Own integrated marketing strategy and execution for HIMSS’ portfolio of 30+ global events annually, aligning campaign performance with member growth, brand metrics, and lead generation goals• Serve as primary liaison to Informa Markets, guiding the production of flagship global events and shaping the partnership’s expansion across EMEA, MENA, and APAC to align with HIMSS growth strategy• Lead budgeting and investment strategy for global event marketing, optimizing campaign performance and spend across HIMSS’ international portfolio• Drive persona-based, segmented marketing campaigns to support audience acquisition, retention, and conversion across events and membership• Lead content and creative strategy across event experiences and digital platforms, collaborating cross-functionally to ensure brand message consistency and enterprise narrative integration• Developed and executed refreshed global events campaign strategy with a 35% YoY increase in flagship event registration and 34% growth in membership participation
EDUCATION
Bryn Mawr College
Bachelor of Arts (B.A.), Psychology, Minor in Economics
SKILLS
ABOUT AMBER PARMENTIER
Subject matter expert on global corporate event management, brand marketing and experiential marketing programs that connect brands and consumers. Broad integrated marketing experience with demonstrated agility across the marketing mix including research, consumer insights, communications, innovation/ concept development, advertising, PR, event production and consumer marketing. Naturally collaborative, with the ability to grow and leverage relationships at all levels. Proven track record of purpose-led or oriented work, social innovation, and business growth.
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