Amber L.
Design Brand Lead @Orbit Group
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WORK HISTORY
Design Brand Lead @Orbit Group
Coventry, GB
Led visual identity and brand design across branding, marketing, customer engagement and employer brand projects, delivering work across both print and digital channels. Played a key role in three major brand realignment projects, helping develop and roll out refreshed visual identity systems, brand messaging and guidelines across digital, print and motion.Worked hands-on as a senior designer, producing high-quality creative work for a wide range of print and digital outputs while managing projects from concept through to final delivery. Translated brand and business strategy into clear, engaging design solutions, with a strong focus on storytelling, consistency and usability.Collaborated closely with internal teams, senior stakeholders and B2B partners to ensure brand alignment across all touchpoints. Managed external suppliers where required, including print, film and animation, to maintain quality and brand standards.Supported and mentored a small creative team, setting creative direction, managing workflows and meeting deadlines in a fast-paced environment. Also responsible for managing budgets, resourcing specialist skills and solving technical challenges to ensure smooth project delivery.
EDUCATION
Nottingham Trent University
BA (Honours) Graphic Design, Design and Visual Communications, General
WCG
BTEC Foundation Diploma in Art and Design, Visual Communications
ABOUT AMBER L.
I’m a senior graphic designer with a strong focus on visual identity, building clear and consistent brand visuals and messaging across multiple touchpoints.In my most recent role as Design and Brand Lead, I worked hands-on across branding, marketing, customer engagement and employer brand. I played a key role in three major brand realignment projects, helping shape and roll out refreshed visual identity systems across digital, print and motion.I work closely with teams and stakeholders to turn strategy into practical, well-crafted design. From defining brand principles to creating day-to-day assets, I focus on strong storytelling, clarity and usability.Alongside my design work, I supported and mentored a small creative team, managed workflows and delivered projects end to end. I’m comfortable working in fast-paced environments, meeting deadlines, managing budgets and collaborating with external suppliers to maintain high standards.
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