Amber Genzink

Experience

1. Account Manager

   Next Creative Co

   Mar 2019 — Present · Holland, MI, US

   Project Management—Own projects from kickoff to delivery to manage all aspects effectively. Review project plans, set clear objectives, and monitor progress to ensure timely and high-quality deliverables.Development of Marketing Communication Strategies—Conduct market research and analysis to identify target audiences, key messages, and competitive landscape. Support the development of strategic plans and campaigns aligned with business objectives and brand positioning.Photography, Videography, and Video Production Management—Lead photography and videography projects, including pre-production, production, and post-production processes. Manage video production, including scripts, storyboards, filming, editing, and final delivery.Client Relationship Management—Serve as the day-to-day point of contact for clients on active projects and handle occasional support requests. Balance client expectations on timing, ensuring a realistic understanding of project timelines and deliverables.Resource and Vendor Management—Lead resourcing projects and effectively communicate the workload of the creative team. Anticipate over- and under-utilization of team members and adjust accordingly. Identify potential vendors based on project requirements, quality standards, and budget considerations. Manage third-party vendor relationships. Financial Management—Review timekeeping records to ensure project profitability and adherence to budget. Monitor project expenses and track financial metrics to ensure the project remains within scope.Interpersonal Relationships—Build and maintain positive relationships with colleagues, stakeholders, and external partners. Adapt communication style to effectively engage with diverse groups of people.

Education

• Michigan State University

  Bachelor of Arts, Advertising

  2006 — 2009