Amber Cummings
Creative Director at Sherpa Collaborative
- Role
- Creative Director at Sherpa Collaborative
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Amber Cummings
Specialist in building cohesive brand identities guided by a keen interest in the nuances of consumer psychology. I strive to create experiences that foster meaningful connections between brands and their audiences. In my world, creativity isn\'t just about visuals; it\'s about forging an emotional bond that goes beyond the ordinary, making every project a journey into the heart of brand storytelling. With over a decade of hands-on experience, my work with branding, product development, global manufacturing, and visual marketing strategies has given me a holistic understanding of the entire brand-building process. From conceptualizing innovative products to directing marketing campaigns, I help accelerate the evolution of brands from inception to reality. Inspired by the challenge of new ideas, I enjoy consulting during the start-up process. I was a team-winning entrepreneurship mentor at the renowned UNC Kenan-Flager Business School, helping MBA students turn product design visions into successful business launches.I hold a BS in Fashion Product Development from the University of Cincinnati: College of Design as well as a Masters of Innovation certificate from SLEM (Waalwijk, Netherlands).
Experience
Creative Director
May 2023 — Present · Raleigh, NC, US
Education
SLEM Innovation & Training Institute for footwear and leather related industries - Waalwijk
Master of Footwear Innovation
2015 — 2016
University of Cincinnati
Bachelor of Science (BSc), Fashion Design: Product Development Track
2007 — 2012
Skills
- Trend Forecasting
- Concept Design
- Visual Merchandising
- Merchandising
- Fashion Design
- Fashion Illustration
- Product Development
- Footwear
- Adobe Creative Suite
- Textile Design
- Visual Communication
- Market Research
- Cad Illustration
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