Amber Coffin

Specialist, Events and Recognition @Mary Kay Global

CA

Events• Project managed all events, utilizing Smartsheet to streamline project execution and ensure seamless coordination amongst all stakeholders.• Developed and executed comprehensive communication plans that enhanced engagement for our Sales Force.• Played a pivotal role in event planning and execution, overseeing agenda development, registration, venue selection, and on-site logistics for events ranging from 100 to attendees.• Designed and delivered impactful presentations for internal town halls and virtual events, improving knowledge transfer and engagement.• Developed visually compelling email and web content, adhering to brand guidelines and resonates with prospective attendees. Experience using Sales Force Marketing Cloud and Service Cloud Content Builder.• Spearheaded the transition from in-person to virtual events, co-leading the evaluation and implementation of new hosting platforms, ensuring business continuity under tight timelines.• Developed scripts, audio matrixes, and staging plans, and have served as a show caller for multiple events.• Directed audiovisual production, collaborating with internal and external partners, creating high-quality content.• Conducted post-event survey data analysis and presented results, leading to data-driven decision-making for future events. Recognition• Led the end-to-end management of one of the primary recognition incentive programs, designing custom pieces within budget, executing a strategic communication plan, and analyzing program impact.• Provided critical data analysis for key promotions, delivering actionable insights and KPI reports on a monthly basis to drive performance.• Served as the IT liaison for Recognition, ensuring seamless reporting, contest management, and data verification to enhance program effectiveness.