Amber Clifford

About Amber Clifford

I\'ve built from scratch three times. Each time, there was no blueprint. In 2014, I joined Uber in Atlanta during the early days of US expansion, when ridesharing was being fought for city by city and every market was a new problem from zero. You figured it out or you failed. Then moved to Amsterdam. Uber Eats was only live in London and Paris. I scaled it across EMEA, personally launching 9 cities: Amsterdam, Brussels, Milan, Madrid, Warsaw, Riyadh, Lisbon, Cairo, Nairobi, building go-to-market strategy, standing up local teams, and making sure every launch landed with the people who actually lived there. Then Disney+. I joined the inaugural international launch team before it had entered a single market outside the US. I led the first wave across Europe including; UK, France, Germany, Netherlands, Italy, Spain and more, eventually owning GTM product strategy for 34 markets, working across legal and engineering to bring a category-defining product to audiences who had never experienced it. Again from zero to scale. What those three experiences taught me, across Uber, Uber Eats, Disney+, and the Paris 2024 Olympic ecosystem, is that launches don\'t fail because of the product. They fail because of the audience assumption. That gap between assumption and reality is exactly where I work. What makes it work isn\'t just the strategy, it\'s the ability to walk into any room, anywhere in the world, and understand what\'s actually happening - the culture in addition to the data, the people the numbers don\'t capture. I\'m a dot connector across cultures, communities, and industries. That\'s the part no playbook teaches.I founded Murai International for two types of clients:→ Founders and first-time launchers who need a go-to-market strategist who\'s been in the zero-to-one moment to pressure-test the concept and build strategy for the real market, not the assumed one.→ Established brands entering new markets who need cultural intelligence combined with rigorous data to build something that belongs, not just lands.I also speak internationally on launch strategy and cultural intelligence.Selectively exploring Marketing leadership opportunities. a••••@murai.internationalSpecialties- Go-to-market strategy- Launch planning- International market entry- Cultural intelligence- Strategic partnerships- Brand localization- Audience development for new markets & productsBased in Denver, CO. Working globally.

Experience

1. Principal Consultant & International Speaker

   Murai International

   Oct 2023 — Present · Amsterdam, NL

   I founded Murai International after a decade of zero-to-one launches at three of the most demanding companies in the world - early Uber during US expansion, Uber Eats across 9 cities in EMEA, and Disney+ where I joined the inaugural international team and led the first 23 market launches across Europe.Murai International is a go-to-market and cultural strategy consultancy. I work with founders launching for the first time who need a strategic partner who’s been in that exact moment & with established brands entering new markets or reaching audiences they’ve been underserving.The approach is always the same: understand the real audience, not the assumed one. Combine data rigor with cultural intelligence. Build a strategy that earns belonging in a new market, not just awareness.I also curate cultural experiences that connect global communities, and speak on international stages about launch strategy, market entry, and cultural intelligence.

Education

• Harvard Business School Online

  Uber + HBX Executive Education Program, Strategy + Leadership

  2017

• Burch Honors Rwanda & The Hauge International Study

  International Criminal Justice

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.), Journalism & Political Science

Skills

• Wordpress
• Public Speaking
• Social Media Measurement
• Public Relations
• Marketing Strategy
• Marketing Communications
• Facebook
• Email Marketing
• Klout
• Google Analytics
• Market Research
• Community Outreach
• Team Leadership
• Go-to-Market Strategy
• Business Development
• Cross Functional Team Building
• Project Management
• Leadership
• Strategy
• Event Planning
• Social Media