Amber Atreja
Director – Strategy & Marketing | Real Estate Investments & Land Advisory | Gurgaon NCR | HNI & NRI Focus
- Role
- Director Strategy and Growth at The Soni Landbase
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Amber Atreja
I currently lead Strategy & Marketing at The Soni Landbase, where I work at the intersection of real estate, capital deployment, and growth strategy—with a sharp focus on Gurgaon, NCR, and emerging Indian investment corridors.With 13+ years of senior leadership experience across strategy, operations, and large-scale execution, my career spans telecom, quick-commerce, retail, and energy—industries where scale, speed, and efficiency decide winners. Today, I apply that same discipline to real estate investing, land aggregation, and asset monetisation.My core focus areas include:Luxury residential & commercial sales with an investor-first approachLand acquisition, aggregation, and exit structuringStrategic advisory for HNIs & NRIs looking for asymmetric upsideDeveloper go-to-market strategy, pricing intelligence, and absorption planningDigital & social-media-led demand generation for high-ticket assetsUnlike traditional brokerage models, I evaluate real estate as a financial instrument—tracking entry price, holding cost, demand velocity, liquidity, and exit optionality. This comes from years of building and running complex operations where capital efficiency and predictability mattered more than narratives.My background in data analytics, supply chain optimisation, automation, and large-project execution enables me to:Cut through marketing noise and identify real value pocketsBuild repeatable, scalable sales systems for developers and landownersStructure deals aligned to risk-adjusted returns, not speculationNow based in India, I actively work with:• Investors targeting Gurgaon & NCR• NRIs seeking credible, on-ground execution partners• Landowners & developers looking to unlock value at scaleAlways open to conversations around real estate investing, land deals, strategic partnerships, and leadership opportunities in asset-led businesses. Let’s connect.
Experience
Director Strategy and Growth
Dec 2024 — Present · Gurugram, IN
Education
Panjab University
Bachelor’s Degree, Chemical Engineering
2005 — 2009
Sacred Heart Convent School
High School, Engineering
1991 — 2005
Schulich School of Business - York University
Master of Business Administration (M.B.A.), Operations and Supply Chain Management
2015 — 2017
Skills
- Digital Marketing
- Business Intelligence
- Warehouse Automation
- Negotiation
- Production Management
- Microsoft Office
- Cross Cultural Management
- Project Planning
- P&Id
- Data Analysis
- Shipping & Receiving
- Brand Development
- Teamwork
- Continuous Improvement
- Team Management
- Refinery
- Process Engineering
- Warehouse Management Systems
- Integrated Marketing Communications Planning
- Lean Manufacturing
- Pressure
- Logistics Management
- Lean Six Sigma
- Emotional Branding
- Pipelines
- Market Research
- Commissioning
- Oil/Gas
- Gas Processing
- Business Strategy
- Business Process Improvement
- Big Data Analytics
- Brand Strategy
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Oil & Gas
- Organizational Leadership
- Tanks
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