Aj Bernstein

WORK HISTORY

EDUCATION

ABOUT AJ BERNSTEIN

I help CPG leaders turn a pivotal strategic question into an aligned blueprint for growth - in as little as 10 weeks.For 20 years, I\'ve built brands, businesses and strategies that scale - from launching $100M+ brands at Campbell\'s to orchestrating complete turnarounds at Dole. I bridge high-end brand identity with product development to establish a \"right to win\" in crowded marketplaces.Over that time, I saw the same pattern everywhere: brilliant leaders with brilliant strategies, stuck. Teams stretched thin. Strategic questions going unanswered for months. Opportunities slipping away while everyone worked harder on today\'s fires.So I built Burnt Stone Advisors and the Breakthrough Blueprint: a proprietary 5-milestone method that answers a client\'s pivotal strategic question in as little as 10 weeks. I shoulder the strategic heavy lifting so teams can stay focused on delivering today\'s business.I pair 20 years of CPG operator experience with an MBA in Marketing and an MPS in Data Analytics & Visualization. That combination does something most strategy engagements can\'t: it produces strategies that don\'t just live in documents. They land with the people who need to believe in them.My last name is Bernstein,\"burnt stone\" in German. I call my work a Forge because great strategy requires heat. You have to break things down to build them up.The pivotal strategic questions don\'t get easier with time. If yours has been waiting long enough, let\'s put 30 minutes on the calendar. No pitch. Just a real conversation. Book your complimentary Burnt Stone Fireside Chat here: https://bit.ly/BurntStoneFiresideChat