Ambarish Majumdar

About Ambarish Majumdar

12+ years of experience in driving business impact through ad effectiveness, data…

Experience

1. Marketing Science Partner - Automotive

   Meta

   Jan 2021 — Present

   Leading measurement strategy for key traditional clients while navigating online privacy changes and automotive industry chip shortage. Driving the importance of incrementality measurement through signal resilient strategies Evangelized the importance of causal marketing attribution and helped calibrate market mix model through incrementality measurement. Educated advertisers on the importance of accurate measurement over short term goals Leveraged 3rd party partners Nielsen/Experian to drive signal resilient measurement to clients

Education

• Guwahati Public School

  High School

  1989 — 1999

• National Institute of Technology

  Bachelor of Technology, Chemical Engineering

  2001 — 2005

• University of Arizona - Eller College of Management

  Master of Business Administration (MBA), MS in MIS

  2008 — 2010

Skills

• Jsp
• Data Analysis
• Analytics
• Finance
• Market Analysis
• Marketing Analytics
• Requirements Gathering
• Cross-Functional Team Leadership
• Cash Flow Statements
• Business Development
• Consulting
• Databases
• Business Process Improvement
• Data Mining
• Competitive Analysis
• Marketing Strategy
• Sas
• E-Commerce
• Business Requirements
• Financial Modeling
• Use Case Analysis
• Tableau
• Analysis
• Product Management
• Business Intelligence
• Customer Segmentation Strategy
• Python
• Big Data
• Sdlc
• Business Strategy
• Requirements Analysis
• Sql
• Cost Estimating
• Pricing
• Data Manipulation
• Leadership
• Business Analytics
• Management
• Marketing
• Database Marketing