Amaya Singh

About Amaya Singh

Passionate about creating sustainable positive outcomes and unlocking exponential value…

Experience

1. Senior Content Marketing Strategist

   Absolute Search Media

   Oct 2020 — Present · Bengaluru, IN

   Successfully developed and executed content strategies that significantly increased client engagement and brand awareness— Managed multi-platform productions, resulting in high-quality visual content that resonated with target audiences— Responsible for the creation, communication, execution, and management of content strategy, encompassing ideation, creation, goal setting, and performance metrics— Collaborate with clients to understand and position content based on business priorities, key messages, historic performance, and visual aesthetics— Build and manage a content calendar, develop content plans and budgets, and craft compelling, well-researched content that drives traffic and enhances brand awareness— Work closely with clients to review content drafts, make necessary adjustments, and track content performance, providing monthly updates to clients— Review metrics on all campaigns and collaborate with digital strategists to optimize for better performance— Ensure expenses remain within set budget limits, proactively escalating to the Senior Marketing Manager if risks of exceeding the budget are identified, to review options and implement mitigation strategies— Work directly with internal and external production teams to ideate, create, and execute large-scale photography and video productions for multi-platform use.