Alexandra Matthiesen
board member | founding partner | technology enthusiast
- Role
- Founding Partner at 2nd Forge Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Alexandra Matthiesen
I love my work. It’s a feeling fueled by an affinity for detail and insatiable interest in emerging technologies. This verve is reflected across my career supporting marketing initiatives for notable industry players, including Intellectual Ventures, Microsoft, and Veritas Technologies, among others.I’ve a practiced approach to developing product and solutions marketing programs and the multichannel promotional and sales enablement initiatives required to see them come to life—with a proven ability to take companies and offerings from concept to launch, with close alignment to business objectives and relentless attention to data.From the implementation of product-led growth tactics to influencing in-market presence through strategic channel alliances and partnerships, I’ve established expertise in identifying and taking on marketplace opportunities that go beyond the basic. In addition to my professional post, I maintain board positions with CyberUp and Hepatitis Education Project. I’ve got strong feels for creating psychologically safe workplaces—leading with care and respect to shape functional, performant teams. I believe everyone has a right to a voice in our tech-driven future.Grounded literally and metaphorically in the heart of Seattle, Washington.
Experience
Founding Partner
Feb 2025 — Present · Seattle, WA, US
Seattle IT firm establishes impactful market presence drawing on decades of experience building, operating, and scaling companies delivering complex data and infrastructure solutions.__‣ Co-founded firm, driving brand development, client and partner acquisition, and sales enablement—from early positioning through service delivery across AI readiness, data governance and security, and infrastructure modernization‣ Shaping company narrative and positioning, translating complex technical solutions into clear, differentiated messaging that resonates with executive and technical buyers‣ Activating a channel partner ecosystem, developing joint offerings and collaborative go-to-market strategies that accelerate sales capability and expand market reach
Education
Massachusetts Institute of Technology
Certificate, Design Thinking
University of Washington
Bachelor of Arts (B.A.), English Language and Literature, General
2003 — 2007
Skills
- Adobe Creative Suite
- Photoshop
- Strategy
- Marketing
- Strategic Planning
- Start-Ups
- Copywriting
- Corporate Communications
- Integrated Marketing
- Social Media
- Marketing Communications
- Media Relations
- Press Releases
- Public Relations
- Strategic Communications
- Social Media Marketing
- Online Marketing
- Digital Media
- Digital Marketing
- Digital Strategy
- Online Advertising
- Content Strategy
- SEO
- Management
- Creative Strategy
- Blogging
- Email Marketing
- Social Media Measurement
- Creative Direction
- Sem
- Content Development
- Advertising
- Media Planning
- Business Development
- Wordpress
- Web Analytics
- Google Analytics
- Community Management
- Nordic Walking
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