Matthew Deal

About Matthew Deal

Fast Facts • 15+ combined agency and in-house marketing and demand generation experience • Co-founder of Vaulted, a marketing, branding, and web design agency• Currently working on my 1956 Willys Jeep Dispatcher• You can find me and my team at I’m passionate about helping good brands find the correct solutions to their marketing challenges. With over 15 years of experience in marketing and demand generation, I\'ve had the privilege of working across multiple marketing agencies, internal brand teams, and industries. Today, I’ve taken that full-circle experience and returned to my roots in the agency world.I co-founded Vaulted, driven by a passion for creating impactful marketing strategies and a desire to build a company where people (and brands) thrive. At Vaulted, we focus on delivering innovative solutions while fostering a positive work environment where our team can grow and succeed together. I\'m particularly passionate about CRMs, revenue growth, data-driven marketing, and testing methodologies.When I\'m not driving marketing success, you can find me working on my 1956 Willys Jeep Dispatcher. This personal hobby provides a refreshing break from the day-to-day of marketing and keeps my creativity and problem-solving skills sharp.Join us at Vaulted as we continue to elevate brands and empower the people behind them. My philosophy: Ignore popular opinion, take risks, and release your brand onto the world

Experience

1. Cofounder and Chief Marketing Officer

   Vaulted

   Jan 2023 — Present · Raleigh, NC, US

   As a Co-Founder and Partner at Vaulted, I drive our strategic vision and execution, ensuring we deliver innovative marketing solutions that generate exceptional results for our clients. My role encompasses a broad range of responsibilities, from leading demand generation strategies to optimizing CRM systems like HubSpot for maximum growth.At Vaulted, we prioritize a growth-driven approach to marketing, leveraging data, creativity, and strategic execution to deliver exceptional results for our clients. My commitment to excellence and innovation helps ensure that Vaulted remains at the forefront of the industry, providing unparalleled value to the businesses and organizations we serve.Outcomes• Developed and executed fractional Chief Marketing Officer strategies for several organizations and nonprofits, enhancing their marketing efficiency and effectiveness.• Crafted and implemented B2B demand generation strategies tailored for medium to enterprise businesses and nonprofits, driving significant growth.• Designed comprehensive paid media strategies, including proforma and growth models, resulting in sustainable revenue through platforms like paid social and Google Ads.• Created omnichannel growth strategies across various channels, fostering integrated marketing efforts that produce measurable growth.• Led the development of Vaulted\'s proprietary data standards and testing methodologies, ensuring robust data-driven decision-making.• Ideated and developed creative concepts, briefs, and offers, enhancing the effectiveness of marketing campaigns.• Optimized HubSpot to drive CRM-based growth, leveraging its tools to align sales and marketing efforts for superior performance.

Education

• East Carolina University

  Graduate Certificate, Economic Development

• East Carolina University

  Masters of Arts in International Studies, International Development

• University of North Carolina at Greensboro

  B.A., Political Science

  2002 — 2007

Skills

• Social Media
• Mailchimp
• Social Media Development
• Digital Marketing
• Marketing Automation
• Online Marketing
• Content Development
• Email Marketing
• Web Design
• Affiliate Marketing
• Social Media Optimization (Smo)
• Keyword Research
• Resourceful in the Completion of Projects
• Leadership
• Inbound Marketing
• Mautic
• E-Mail Marketing
• Management
• Html
• Blogging
• Google Adwords
• Link Building
• Landing Page Optimization
• SEO
• Web Analytics
• Ppc Bid Management
• A/B Testing
• Branding & Identity
• Adobe Analytics
• Social Media Marketing
• Salesforce
• Remarketing
• Hubspot
• Paid Social
• Listrak
• Css
• Display Advertising
• Marketing
• Project Management
• Content Strategy