Alex Mathias
- Role
- Chief Operating Officer at Isadora Agency
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alex Mathias
I work with marketing professionals and executives at established brands to transform…
Experience
Chief Operating Officer
Jan 2009 — Present
Responsible for digital agency\'s strategic initiatives, marketing, online advertising, new business development, and delivering ongoing results. Oversee Marketing, Advertising, SEO & Analytics efforts for the agency. Conduct ongoing market research and analysis to capitalize on market trends and demand for enterprise websites, eCommerce websites, product design, ongoing web enhancements, and branding services. Manage the agency\'s positioning, product development, product differentiation, and pricing strategy. An analytical mind with specialization in integrated marketing communications and the creation, management, and continuous growth of high-quality lead generation and client acquisition. Facilitated the agency\'s business development and revenue growth. Helped various brands achieve dramatic improvements including 50%- 100%+ increase in website KPIs related to engagement, conversion, lead generation, form submission, and online revenue. • Manage all marketing communications, collateral, advertising, and messaging • Designed exceptional marketing collateral while maintaining consistency across platforms. • Developed a client acquisition plan to maximize B2B demand and quality lead generation • Development of new web products and long-term enhancement services that drive value • Maximize organic and paid search traffic while reducing cost per acquisition • Oversee the company’s online presence across several web properties • Actively involved in the hiring of all specialists and experienced team members
Skills
- Strategic Partnerships
- Competitive Analysis
- Strategic Planning
- Management
- Product Marketing
- Start-Ups
- Social Media
- Strategy
- Risk Management
- Digital Marketing
- Ppc
- Integrated Marketing
- Integration
- Marketing Management
- Business Development
- Web Design
- Web Analytics
- Financial Analysis
- Lead Generation
- Data Analysis
- Social Media Marketing
- New Business Development
- Entrepreneurship
- Sales
- Program Management
- Analytics
- Sem
- Market Research
- Google Adwords
- Enterprise Software
- Business Strategy
- Online Advertising
- Corporate Finance
- Direct Marketing
- Account Management
- Team Management
- Crm
- Marketing Strategy
- Analysis
- Marketing
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