Amata Mannontarat
Yield and Inventory Manager @Spectrum Reach
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WORK HISTORY
Yield and Inventory Manager @Spectrum Reach
Los Angeles, CA, US
Managed ad sales revenue up to $30M annually and support a sales team of 50+ members across 7of the 15 sales offices in Los Angeles, Bakersfield and Santa Barbara-Collaborate and developed a ratecard recalibration process, resulting in 99% pricing accuracyacross 85 cable networks and reducing rate exception requests by 80%-Led the revenue and viewership data analysis for a $20K capital project for the re-configuration ofthe ad-supported network line-up in Los Angeles resulting in a 400% ROI in the first year-Working with our cross functional teams, we were able to increase our Dodgers regular seasonsales by 35%. Their momentum continued into the postseason, resulting in a 17% increase in salescompared to the previous year.
EDUCATION
John H. Francis Polytechnic High School
HS Diploma
UC Santa Barbara
BA
SKILLS
ABOUT AMATA MANNONTARAT
Experienced Senior Sales Business Analyst with a demonstrated history of working in the media entertainment industry. Strong business development professional skilled in Analytical Skills, Sales, Revenue Modeling, Pricing Strategy, and Management.
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