Alex Anne Mastroni
Marketing Manager @ Horizon Realty Group | Lead Generation, Online Reputation Management
- Role
- Marketing Manager at Horizon Realty Group
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alex Anne Mastroni
As a Marketing Manager with over 11 years of experience, I specialize in crafting data-driven strategies that optimize resource allocation and enhance business performance. At Horizon Realty Group, I led the production of over 150 YouTube property tours and implemented strategies to improve Google reviews for 26 properties, boosting online reputation and customer engagement. By analyzing lead metrics, our team reduced the marketing budget significantly while increasing broker partnerships by nearly double through targeted outreach initiatives. Previously, I contributed to North American marketing strategy at ITW, managing campaigns, digital ads, and go-to-market messaging for new products. My expertise lies in lead generation, email automation, and integrated digital campaigns, which I leverage to drive measurable outcomes. Dedicated to delivering impactful marketing solutions, I aim to align brand strategies with business goals for sustained growth and customer value creation.
Experience
Marketing Manager
Sep 2022 — Present · Chicago, IL, US
Reduced marketing budget by 44% through in-depth analysis of lead count, cost per lead, and win rate, optimizing resource allocation and driving cost efficiency.• Increased real estate broker partnerships by 96% by strategically promoting partnerships on property websites and sending weekly high-probability sales emails to partners.• Developed and implemented multiple strategies to drive Google reviews for 26 properties, enhancing online reputation and credibility.• Led the production of 155 YouTube videos showcasing apartment tours, aligning with floor plans for each property to improve online engagement and drive leads.
Education
Carthage College
Bachelor’s Degree, Graphic Design
2010 — 2014
Skills
- Event Planning
- Social Media
- Organization & Prioritization Skills
- Teamwork
- Time Management
- Adobe Creative Suite
- Leadership
- Customer Service
- Blogging
- Graphic Design
- Photoshop
- Logo Design
- Social Networking
- Social Media Marketing
- Image Editing
- Microsoft Office
- Powerpoint
- Microsoft Word
- Level Iii
- Mac
- Indesign
- Illustrator
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