Aram Masseredjian
Vice-president, Commercial Financial Services @RBC
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WORK HISTORY
Vice-president, Commercial Financial Services @RBC
I lead a high-performing commercial team, specializing in tailored strategies for the business-to-consumer market, focusing on delivering a differentiated client experience, enhancing loyalty, and driving revenue growth. As unwavering advocates for transitioning into a digitally enabled relationship bank, we also ensure our clients are well-positioned to leverage digital solutions for both personal and business needs.
EDUCATION
Dalhousie University
Master of Business Administration - MBA, Organizational Leadership
Concordia University
Bachelor of Commerce - BCom, International Business/Trade/Commerce
SKILLS
ABOUT ARAM MASSEREDJIAN
As a results-driven banking leader, I have a remarkable history of developing advanced initiatives, managing negotiations, and providing comprehensive training to team members to increase business profitability. My extensive knowledge of credit and investment landscape and business environment, coupled with my innate ability to build strong relationships with top-notch clients, has allowed me to deliver exceptional results consistently. With 12+ years of experience within the banking industry, I have developed an in-depth understanding of financing, credit structuring, and client advocacy, which has helped me formulate effective sales strategies to exceed set targets.Leveraging key leadership skills, I analyze market trends, execute projects, recommend financial solutions, and mitigate operational risks to ensure that our clients receive the best possible returns on their investments. As a hands-on professional with exceptional presentation and interpersonal skills, I excel at cultivating strong relationships and influencing top-tier clients. I am committed to supporting businesses of all sizes, from startups to established enterprises in achieving their goals and making a positive impact on the country\'s economy.I welcome you to connect with me on LinkedIn and work together to build a robust professional network, share valuable insights, and explore potential collaboration opportunities. Specialties: Sales Management, New Business Development, Credit Structuring and effectiveness, Portfolio Management, Investment Strategy and analysis, Project Administration, Customer Relationship Management, Market and competitive Analysis, Revenue Enhancement, Turnaround and growth Strategies, Budgeting and forecasting, ROI Maximization, Customer Service Excellence, Purchasing & Merchandizing, Solution Selling, Prospecting & Cold Calling, Sales Pricing & Negotiations, Sales Presentations & Proposals, Team Supervision, Lead Generation, Process Improvement, Problem Solving, Royal Bank of Canada
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