Amarveer Singh

Market Research Analyst @EMPIRE

Berkeley, CA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2025 — Present

Market Research Analyst @EMPIRE

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San Francisco, CA, US

Conduct surveys, focus groups, and competitor analysis to uncover insights on Gen Z’s relationship with music labels, social clubs, and artist branding- Create detailed Gen Z audience personas and brand perception maps and identify key opportunity areas for Dirtybird to strengthen its identity, social media direction, and merchandise strategy- Design and execute a pilot activation on campus to test engagement strategies and deliver final recommendations on brand positioning, event strategies, and long-term methods of engaging Gen Z.

EDUCATION

2024 — 2028

UC Berkeley, Rausser College of Natural Resources

Bachelor's of Environmental Economics & Policy

2020 — 2024

Livingston High School

High School Diploma

ABOUT AMARVEER SINGH

Environmental Economics & Policy + Data Science @ University of California, Berkeley

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