Ashley Martin

About Ashley Martin

As a marketing and communications professional, I have over 20 years of experience working in a variety of industries including insurance, commercial real estate, retail, entertainment and sports. I currently serve as a Corporate Marketing & Communications Director for Risk Strategies, a large, national insurance broker in the United States. Previously, I held the role of Corporate Marketing & Communications Specialist at AssuredPartners, a national insurance broker. Prior to that, I was Director of Marketing for a foot entertainment and shopping center where I managed the comprehensive marketing strategy including a six-figure budget, marketing team, graphic designer, outside vendors and event staff. Specialties: Marketing and Branding Strategies, Intranet Development and Management, SharePoint, Internal and External Communications including Press Releases and Award Nominations, Content Writing, Event and Project Planning and Management, Budget Development and Management, Social Media, eMarketing, Sports Marketing and Management, Advertising, Event Marketing and Promotions, Sponsorships, Media and Public Relations, Website Development and Management

Experience

1. Marketing Communications Director

   Risk Strategies Company

   Jan 2021 — Present · Cincinnati, OH, US

   With deep experience across multiple top 20 insurance brokers, I specialize in shaping internal communication strategies that connect employees to purpose, leadership, and each other. I lead enterprise-wide communications for executive leadership, HR, change management, and company-wide initiatives—helping teams stay aligned, informed, and inspired. In addition, I oversee the marketing onboarding and integration for newly acquired companies. As the architect and owner of my company’s intranet, I’ve built more than a platform—I’ve built a central hub for culture, collaboration, and clarity. Whether it’s launching wellness programs, driving employee engagement, or navigating organizational change, I bring empathy, clarity, and strategy to every message.• Lead all internal communications for a national insurance broker with an omnichannel approach that builds brand awareness, is aligned to the company’s core values, and supports the company’s growth initiatives • Partner with HR, C-suite, and department heads on high-impact, targeted messaging for company announcements, town halls, videos and employee presentations to enhance the employee experience • Built and own the company’s SharePoint-based intranet and content ecosystem • Passionate about creating a sense of belonging and a consistent, relatable message through clear, strategic communication• Support and oversee the annual marketing budget planning process and operational aspects of marketing expenses

Education

• Indiana University Bloomington

  Bachelors, Sports Marketing & Management

  1998 — 2002

• Indiana University - Kelley School of Business

  Minor, Business

  1998 — 2002

• University of Kentucky

  Masters, Sport Management

  2002 — 2003

• Ragan

  Internal Communications Certificate Course

Skills

• Intranet Development & Management
• Blog Marketing
• Website Administration
• Photography
• Press Releases
• Corporate Identity
• Public Relations
• Media Relations
• Online Advertising
• Corporate Branding
• Blogging
• Strategy
• Corporate Blogging
• Sports Management
• Insurance
• Email Marketing
• Event Management
• Budgets
• Instagram
• Advertising
• Headshots
• Wordpress
• Online Marketing
• Sponsorship
• Employee Benefits
• Marketing Communications
• Facebook
• Management
• Customer Service
• Event Planning
• Corporate Communications
• Newsletters
• Social Media Marketing
• Marketing
• Brand Management
• Marketing Strategy
• Sharepoint
• Social Media
• Sports Marketing
• Award Submissions