Aaron Martin
Director, Brand Strategy | Strategic Marketing Leader | Brand & Comms Architect | Driving ROI with Cultural Insights & Bold Creativity
- Role
- Strategy Director at Bold Orange
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Aaron Martin
Why Follow the Rules When You Can Rewrite ThemI’m a strategic marketing leader with 12+ years of experience helping brands show up smarter, braver, and more human. My journey spans a variety of industries such as CPG, fintech, tourism, and more — uniting cultural insight, creative bravery, and commercial impact. I’ve built strategy departments, drove organic & new business growth, and launched campaigns that have changed the trajectories of rebellious brands.Some examples include launching a romance-rekindling cleaning influencer campaign with the Love Is Blind cast for CLR, flipping negative perceptions of Minneapolis as a travel destination by busting the online rumors, and reimagining Miranda rights into empowering rally cries for TurnSignl. For QuickBooks, we championed the often-overlooked accountants as the true backbone of small business, giving them the recognition and respect they deserve.Named a 2023 Rising Star of Madison Avenue, I thrive at the intersection of data and instinct, creative disruption and grounded insight. I’ve led hybrid teams, expanded capabilities, and authored trend reports that guided multimillion-dollar decisions. My approach to strategy is simple — erase the baggage holding rebellious brands back to rewrite new rules going forward.But at my core? I believe the best strategy is a bridge — between people and ideas, between brands and culture. I have a proven track record leading high-performing teams, revitalizing brands, and delivering measurable business growth through brand positioning, integrated communications, consumer insight, and creative execution. Category Experience:Automotive, CPG / FMCG, Education, Fashion, Finance / Fintech, Food & Beverage, Healthcare (HCP / DTC), Hospitality, Non-Profits / NGOs, Retail, Small Business / Start Ups, Technology, Tourism
Experience
Strategy Director
Sep 2025 — Present
Education
Miami Ad School
Account Planning
2015 — 2015
University of Miami
Bachelor of Science (BSc), Advertising, Psychology, Marketing
2009 — 2013
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.