Alejandro Marinez
Digital Channel Manager @Rogers Communications
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WORK HISTORY
Digital Channel Manager @Rogers Communications
Toronto, ON, CA
Collaborate on the digital marketing strategy on rogers.com to improve digital acquisition, enhance customer experience, and provide strategic insights to senior leadership and stakeholders.• Analyze digital performance, translating complex data into actionable insights for senior leadership with information from Adobe Analytics and Quantum Metric.• Collaborate with product owners to improve the checkout flow and increase conversion rate and revenue. • Define the journey and measure the performance of paid campaigns (SEM, Display, social and video ads) to identify optimization opportunities.• Review and evolve the tracking implementation in collaboration with the martech team. • Implement SEO tactics to increase organic performance. • Partner with teams for ideation, implementation and analysis of A|B testing. • Collaborate with inbound and outbound channels to create and execute a digital adoption strategy.
EDUCATION
Universidad del Valle de México
Bachelor's degree
Centro Universitario de Comunicación
Master's degree
SKILLS
ABOUT ALEJANDRO MARINEZ
Digital marketing team leader with over 10 years of experience specializing in digital transformation and strategic planning. Committed to a digital first approach, my objective is to drive growth to digital channels and support business objectives. Strong background in campaign and channel management, project management, data analytics and customer journey mapping.
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