Anna Maria Marich

About Anna Maria Marich

Anna Marich is a member of the corporate marketing team at the global architecture and design firm Perkins & Will. She is responsible for the strategy, creative direction, and management of key initiatives for the firm. With a strong focus on visual storytelling, brand, and client engagement, she collaborates with leaders across multiple disciplines and locations within the firm’s global workforce of 2,700 employees. Anna’s 21 years of experience in marketing, visual communications, and architecture contribute to her ability to bridge the often-considerable contrast in perspectives between architects, designers, clients, editors, and marketing professionals. Her diverse skill set makes Anna a natural bridge between marketing and the studios\' practitioners—and an essential partner to Global Learning & Development. She guides the firm’s onboarding process for emerging and senior marketing talent and offers mentorship and coaching in the areas of client engagement, pursuit process, visual communications, client interviews, and architectural photography best practices.She applies these confluent skills to help coach and develop professionals to take a more imaginative and empathic approach in their day-to-day work. Anna also applies her intermix of experience as a frequent speaker and panelist on visual and marketing communications best practices, including architectural photography direction and designing with diversity in mind. In her presentations, she offers candid, actionable advice that helps audiences advance their personal and company brand visibility. As a Council Member of the JEDI (Justice, Equity, Engagement, Diversity, and Inclusion) Council at Perkins & Will, she plays a key role in re-envisioning the company\'s approach to diverse partnerships (or Diversity Supplier Programs).

Experience

1. Corporate Marketing Firmwide Strategic Projects Manager

   Perkins&Will

   Jan 2021 — Present

   Responsible for the strategy, creative direction, and management of key initiatives for the firm. Her diverse skill set makes Anna a natural bridge between marketing and studio practitioners, and an essential partner to Global Learning & Development. She leads the firm’s onboarding process for emerging and senior marketing talent and offers mentorship and coaching in the areas of client engagement, pursuit process, visual communications, client presentations, and architectural photography best practices.Notable Projects:Engage—A firmwide Client Engagement active-learning program. Partnered with a learning consultant and Global Learning & Development, Anna managed the development process and created supporting content—from initial vision through launch. She created branded elements and handouts, directed master class-style videos with subject matter experts, onboarded mentors, tailored all communications, and managed participants, budget, and schedule. Now in its third year, she continues to evolve the program with feedback from mentors and participants across the globe.CoCreate—An approach to diverse partnerships. As a Council Member of the JEDI (Justice, Equity, Engagement, Diversity, and Inclusion) Council at Perkins & Will, Anna plays a leading role in re-envisioning the company’s approach to diversity supplier programs. Through a JEDI mindset, she launched this initiative with a robust set of studio resources and established a dashboard for accountability supporting the firm’s strategic goal to significantly increase partnerships with diverse consultants and architects when project teams are formed.

Education

• North Carolina State University

  Bachelor of Environmental Design in Architecture, Architecture

  1997 — 2001

• Universidad del Diseño

  Architecture

  1994 — 1996

• North Carolina State University

  Bachelor of Architecture, Architecture

  2001 — 2002

Skills

• Architecture
• Project Management
• Environmental Graphics
• Adobe Creative Suite
• Development of Promotional Materials
• Storytelling
• Photography Art Direction
• Graphic Design
• Branding & Identity
• Indesign
• Visual Communication