Amar Bhakta
- Role
- Manager, Digital Ad Tech and Operations at Apple
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Amar Bhakta
Decades of experience in both digital advertising, media, and entertainment with a focus…
Experience
Manager, Digital Ad Tech and Operations
Aug 2020 — Present
Leading a team of 5 skilled ad ops specialists and 2 technical developers, currently responsible for the execution of ad spend for Apple Services in both programmatic and direct-buy environments. Research and engage with various ad tech partners throughout the entire marketplace, and provide expert opinions on how to guide the ad tech and ad operations development of Apple Services in house media. Responsible for the implementation of vertically integrated media activation and trafficking workflow across 15+ Apple Services lines of business for all channels including display and video, SEM / search, and social. Directing the build out, development, and training of internal tools and platforms that have increased overall activation efficiency by 40% in the past 2 years. Leverage years of experience in various platforms such as Google Campaign Manager, Sizmek, Innovid, IAS, DV360, DoubleVerify, and The Trade Desk, in addition to helping guide media planning and buying strategy for both programmatic and direct-buy. Project manage various pipelines with both our media strategy analytics team and data measurement team and coordinate various efforts and projects cross-functionally, and lead conversations with external partners on how to best implement their tech offering with our internal requirements. Lead the development of creative asset management and trafficking through the use of custom-built and in-house developed API connections between multiple platforms including Airtable, Google Campaign Manager, and AWS.
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