Amaranth Mansanet

Lead Global Social Content and Campaign Planning Manager - Social Media at Bat @BAT

London, GB

Core member of the customer experience team to ensure our content is rolled out across 60+ markets and multiple channels. I conceptualize and strategise multi-million pound campaigns for three new category brands VELO, Vuse, glo. Relentless in finding creative ways to get our brands and content at the forefront of culture in an authentic way. Working closely with the partnerships team, I create effective 360 degree campaigns that have a purpose for the McLaren F1 team, Tomorrowland festival and Ushuaia as well as others. Lead a team of content and community managers pushing their brands beyond the unexpected for any brand, let alone a restricted category.

University of Oxford

Study Abroad

Technical University of Munich

Master of Science (M.Sc.)

University of San Francisco

Bachelor of Arts (B.A.)