Amar Kirale

About Amar Kirale

I am a Senior Marketing & Brand Strategy professional with over 24 years of experience in…

Experience

1. Associate Vice President Marketing

   Alucobond India

   Dec 2019 — Present · Mumbai, IN

   Act as a Brand Custodian for all the brands in 3A Composites portfolio.Conceptualise, create and launch new Brands/Series/Collections along with the complete launch deck and campaign to penetrate the target segmentHead the development of a comprehensive Strategic Marketing roadmap for India, including a detailed annual operating plan (AOP) to drive marketing success. Increase customer engagement by developing strategic communication on multiple platforms, utilizing direct marketing techniques to acquire new customers and retain the existing ones.Conceptualize and execute impactful marketing collateral and marcom activities for India, South East Asia and Middle East regions.Responsible for strategizing and managing public relations with write-ups on new launches/offerings, trends, fire safety, fixing systems, etc. Responsible for developing, managing and controlling marketing calendar to ensure all marketing operations are timely executed across platforms.Aggressively activate online and digital campaigns across various platforms to enhance brand presence, highlighting key strengths and positioning the organization as a leader in the industry.Develop, maintain and nurture media/agency/vendor relations for consistent marketing performanceSpearhead the NPD process by studying domestic and international trends to identify product gaps (present + future) by leveraging market research, analytics, customer visits, etc.Develop and implement a highly effective Go to Market (G2M) strategy to ensure both short- and long-term revenue growth.Functionally reports to the President & CEO (India) and have a dotted line reporting to the South East Asia CEO, while coordinating cross-functionally with various countries and the global HQ in Germany to drive overall success.

Education

• Bhavans College

  Bachelor's Degree, Physics

• Chetanas Institute of Management & Research

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2003 — 2006

Skills

• Online Marketing
• Direct Marketing
• Social Media Marketing
• Trade Marketing
• Media Planning
• Media Buying
• Web Marketing
• Market Research
• Event Management
• Advertising
• Website Development
• Marketing Management
• Digital Marketing
• Brand Management
• Marketing Strategy
• Loyalty Programs
• Marketing
• Integrated Marketing
• Atl
• Public Relations
• Btl Activations
• Team Management
• Corporate Branding
• Branding & Identity
• Crm
• Corporate Communications
• Brand Awareness
• Marketing Communications