Amanraj Thak

Campaign Manager @MediaMint

Hyderabad, IN

End-to-end ownership of digital advertising campaigns across Display, Video, Programmatic, and Paid Social platforms. • Strategize, set up, and optimize campaigns to meet client KPIs such as CTR, CPA, ROI, and brand safety standards. • Collaborate with clients, media planners, and creative teams to translate business goals into effective media executions. • Monitor daily performance, analyze campaign data, and implement optimization tactics for improved outcomes. • Conduct A/B testing, audience targeting refinement, and bid strategy adjustments to maximize efficiency. • Prepare and present detailed performance reports, insights, and recommendations to clients/stakeholders. • Ensure compliance with platform guidelines, ad policies, and brand safety measures. • Manage budgets, pacing, and billing accuracy across multiple campaigns and clients. • Drive innovation by exploring new ad formats, targeting strategies, and emerging technologies. • Train and mentor junior team members on campaign execution and optimization best practices.