Amanpreet Bagga

About Amanpreet Bagga

Skilled communicator with over 11 years of experience in the communications industry. Worked with some of India\'s top brands in tourism, aviation, tech, QSR and infotainment space. Have a proven track record of managing and implementing successful PR campaigns within time and budget constraints while meeting strategic objectives. Currently working as a PR and Influencer Marketing Lead at Infinix India. Key areas include content strategy creation, crisis/issues handling, external communication and social media campaigns as well as maintaining high-level business relationships with media.

Experience

1. Pr Lead at Infinix India

   Transsion

   Jan 2023 — Present

   Owned end-to-end PR and corporate communications strategy, shaping brandnarratives across consumer technology, youth culture, and gaming ecosystems-Built and managed a high-impact tech KOL and creator ecosystem, strengtheningbrand credibility and cultural relevance across the smartphone and digital creatorlandscape-Crafted strategic communication frameworks and product narratives, positioningInfinix as a youth-first, performance-led technology brand in India-Spearheaded large-scale product launches, overseeing narrative development,media engagement, and multi-channel amplification across earned, owned andcreator platforms-Led consumer insight and perception studies with research firms, translatingmarket intelligence, usage behavior and youth trends into communication andbrand storytelling strategies-Drove corporate reputation management and brand positioning initiatives,strengthening credibility across media, creators, and industry stakeholders-Partnered cross-functionally with marketing, product, digital and regionalleadership teams to ensure consistent messaging and strategic alignment acrosscampaigns and launches-Leveraged social media and creator ecosystems as strategic communicationchannels, expanding PR storytelling beyond traditional media to communities andculture-Designed PR programs to strengthen digital discovery and search visibility,supporting product consideration and brand intent in the online ecosystem

Education

• Xavier Institute Of Communications

  Master's Degree, Public Relations/Image Management

  2014 — 2015

• Guru Gobind Singh Indraprastha University

  Bachelor's degree, Communication, Journalism, and Related Programs

  2011 — 2014