Aman K.

About Aman K.

I work at the intersection of performance marketing and data-driven decision-making, with nearly 3 years of experience driving measurable growth through paid media, funnels, and analytics-led optimization.My core expertise lies in Meta & Google Ads, lead generation, and paid growth, with a strong focus on analyzing campaign performance, funnel behavior, and ROI. Rather than running campaigns in isolation, I prioritize understanding what the data is saying—identifying drop-offs, improving lead quality, and optimizing spend based on performance trends.Alongside execution, I regularly work with campaign reports, KPIs, and performance dashboards to translate raw numbers into actionable insights for business decisions. I am particularly interested in marketing analytics, growth analysis, and using data to reduce inefficiencies and scale results predictably.My prior exposure to operations and logistics has strengthened my ability to think beyond vanity metrics and align marketing outcomes with real business processes and revenue impact.I am keen on roles where marketing strategy is guided by insights, experimentation, and measurable outcomes, not assumptions.

Experience

1. Digital Marketing Manager

   Omnitech Integrators

   Dec 2025 — Present · Lucknow, IN

Education

• Dr. A.P.J. Abdul Kalam Technical University

  Master of Business Administration, International Marketing

• Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT

  Bachelor of Technology - BTech, Applied Electronics and Instrumentation Engineering

• Dr. A.P.J. Abdul Kalam Technical University

  Master of Business Administration - MBA, Marketing and International Business

• Maulana Abul Kalam Azad University of Technology

  Bachelor of Technology, Electronics