Aman Juriani

About Aman Juriani

In the ever-evolving world of data, analytics and digital marketing, I specialize in turning raw information into measurable impact. With over 7 years of experience across global product and consulting firms, Samsung Ads, PwC, and L\'Oréal, I’ve led high-impact marketing analytics programs that directly influenced marketing strategy, campaign performance, client success and revenue growth- I bring deep expertise in marketing measurement, digital media measurement, campaign optimization, business intelligence, client-facing consulting and campaign analytics. From designing media mix models to executing A/B tests, brand lift studies and digital campaign management, I’ve developed tailored measurement frameworks that drive attribution accuracy and optimize Return on Ad Spend (ROAS). I thrive on converting complex datasets into executive-ready insights- My toolset includes SQL, Power BI, Python, Alteryx, Tableau, Looker, Snowflake, and cloud BI services and advanced statistical methods. I’m experienced in modeling large datasets, automating reporting pipelines, and building interactive dashboards that inform multi-million-dollar decisions. I thrive on converting large, complex datasets into executive-ready insights and scalable dashboards that drive decision-making, aligning data outcomes with strategic goals- Beyond the numbers, I\'m a storyteller at heart—crafting insights into compelling narratives that empower organizations to act boldly. Whether guiding an analytics transformation, optimizing digital campaigns, or solving measurement challenges, I’m energized by turning complexity into clarity- Let’s connect if you’re building for growth, measurement excellence, and smarter marketing in the AI-driven f••••••••@[email protected]:Power BI | Data Visualization and BI Tools (Looker, DOMO)| Tableau | Alteryx | SQL | Microsoft Excel | R | SPSS | CapIQ | Data Analysis | Statistical Analysis | Ad Analytics | Brand Lift Study | Digital Marketing | A/B Testing | Measurement | | MTA | Business Analytics | Data-driven Insights | Project Management | Data Visualization | Google Analytics | Incrementality Testing | Conversion Lift | Marketing Analytics | Program Management | Consulting | Hypothesis Testing | Vendor Management | Stakeholder Management | Advanced AnalyticsDomain Knowledge:Retail | FMCG | Analytics Consulting | Digital Transformation | Predictive Analytics | Market Research | E-commerce | CPG | Consumer Insights | Agile Methodology | Business Strategy | Nielsen | CapitalIQ | Snowflake | Jira

Experience

1. Manager - Insights and Analytics

   Samsung Ads

   Aug 2024 — Present · Gurugram, IN

   Drove analytical insights to propel strategy, resulting in sales uplift through A/B testing & measurement frameworks• Increased revenue by 33%, by Marketing Mix Modelling assess spend & measure incremental attribution• Designed and executed brand-objective based measurement studies, using attribution, A/B testing & regression• Presented strategic recommendations to C-level stakeholders, using visualization to convey insights effectively• Automated campaign exposure Power BI dashboard, enabling data insights to optimise campaigns, improve ROI• Designed automated, self-sustaining analytics solutions to ensure continuity, data pipeline integrity across teams

Education

• Jabalpur Engineering College

  Bachelor of Engineering, Electronics and Telecommunication Engineering

  2011 — 2015

• Indian Institute of Management Rohtak

  Master of Business Administration - MBA, Business Administration and Management, General

Skills

• C
• Microsoft Office
• English
• Public Speaking
• Research
• Photoshop
• Microsoft Word
• Customer Service
• Social Media
• Microsoft Excel
• Powerpoint
• Teamwork