Aman Goel
- Role
- Applied Data Scientist at dunnhumby
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
Experience
Applied Data Scientist
Jul 2021 — Present · Gurugram, IN
Built a robust customer segmentation model using distribution based GMM clustering. Insights from clusters profiling helps to understand purchase preferences which are used to develop an effective strategy for marketing campaigns. • Run marketing campaigns for the retailer client to drive sales and engagement. Measure campaigns performance/uplift by comparing metrices of exposed and control group.
Education
Saint Mary's Senior Secondary School, Haridwar
Senior School (XII CBSE)
2015 — 2017
College Of Technology, G.B.P.U.A&T, Pantnagar
Bachelor of Technology - BTech, Information Technology
2017 — 2021
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