Amanda Zack
I help creative entrepreneurs craft strategic brand messaging to scale their businesses.
- Role
- Owner CEO at Lantern Room Creative
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Amanda Zack
Welcome! My professional interests include strategic marketing + public relations, event…
Experience
Owner CEO
Nov 2018 — Present
I work with small business owners and creative professionals to ideate, create, and curate content to draw in new leads, increase brand awareness, and elevate thought leadership- Manage up to 15 client projects concurrently while ensuring quality results and timely delivery across accounts- Foster relationships with 35+ clients to identify pain points and develop solutions to increase brand reach and sales- Lead a remote team of 6 employees and contractors in fulfilling client expectations and meeting sales goals- Produce 50+ digital marketing campaigns to align with each client’s brand and voice- Oversee inbound and outbound sales activity, averaging a 20% YOY increase in revenue- Develop a consistent, automated client experience that became a replicable procedure, saving an estimated 35% of time spent on project management- Analyze business data using Google Analytics metrics to evaluate success and adjust marketing strategies- Partner with other creatives to collaborate on shared client projects, including web developers, designers, and brand strategists- Present project reports based on website data, projections, and company goals.
Education
Virginia Commonwealth University
Bachelor's Degree
2010 — 2014
Virginia Commonwealth University
Master’s Degree
2014 — 2015
Skills
- Public Relations
- Organization
- Microsoft Office
- Html5
- Final Cut Pro
- Social Media
- Leadership
- Weddings
- Marketing
- Css
- Event Management
- Market Research
- Public Speaking
- Blogging
- Editing
- Adobe Creative Suite
- Digital Marketing
- Customer Service
- Video Editing
- Media Production
- Digital Photography
- Typing
- Search Engine Optimization (SEO)
- Mass Communication
- Strategic Planning
- Content Strategy
- Marketing Strategy
- Google Analytics
- Strategic Public Relations Planning
- Social Media Marketing
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