Amanda Reid
Brand Strategy, Research & Social Impact
- Role
- Director, Strategy Impact at Lafayette American
- Location
- Montpelier, VT, US
- LinkedIn followers
- 500 followers
About Amanda Reid
I help good companies become great brands, and help organizations of all sizes create positive impact. What I do:Brand and Social Impact Strategy // Position, Messaging, Creative Briefs, Road MapsAudience Insights // Surveys, Qual, Segmentation, Personas Market & Innovation Research // Competitive Landscape, Case StudiesWhat I’ve done:Launched three brands, ran a successful Indiegogo campaign, and worked on the agency side for big fish like Southwest and Kellogg’s, as well as in-house for scrappy start-ups.What I’m looking for:Mission-driven organizations of any size who need help launching, growing their audience, or creating a social impact platform that reinforces the brand. PAST CLIENTS: Start-Ups. Fortune 500s. Non-Profits. All trying to shift human behavior.AGENCYLeo Burnett (US and UK) TBWA\\Chiat\\Day180LAGrupo Gallegos The1stMovementTiny RebellionGOOD Corps BrainJuicer (System1)COMMUNITYCity of Santa MonicaThe Annenberg Foundation Amgen Foundation Genentech Charitable Giving Levi Strauss Foundation Peace CorpsFOODFrito-LayKellogg’sMcDonald’s (US and UK) Aidell’sJimmy DeanRETAILLululemon Nike JCPenney HallmarkDIRECT-TO-CONSUMERWAYB Tingomo DrinkworksTECHPayPalHPAT & T Blackberry (UK)AUTOMOTIVEMitsubishi TrueCar LexusTRAVELSouthwest AirlinesKEY SKILLSQualitative research, quantitative research, consumer insights, marketing playbooks and performance, brand strategy and creative, social impact program development and execution, sustainability, strategy director, freelance strategist #freelance #strategy #strategist #socialimpact
Experience
Director, Strategy Impact
Oct 2025 — Present
Leading brand strategy with an impact lens alongside the brightest and best-natured team in adland.
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