Amanda Hardy

Experience

1. Campaign Manager

   Aligned Growth

   Oct 2024 — Present

   Managed high-level influencer partnerships and paid campaigns for mid-7 to 9-figure direct-to-consumer brands- Researched and identified influencers aligned with client goals, performing outreach, and managing ongoing communications- Negotiated in-kind and paid influencer deals (~$30K/month per brand) with influencers and talent managers, ensuring budget alignment and ROI- Coordinated campaign timelines, tracked influencer shipments, and ensured timely delivery of high-quality content- Collaborated with account managers to develop creative briefs and implement paid influencer strategies- Reviewed and provided actionable feedback on influencer content to maintain brand consistency and performance standards- Tracked campaign performance and delivered reporting to account managers, optimizing for CPM goals- Managed whitelisting integrations with creators for extended content reach- Maintained organized creator lists for future brand collaborations and retail integrations

Education

• Liberty University

  Bachelor of Business Administration - BBA

  2017 — 2021