Amanda Wigand
Design Director, Senior Trend + Concept Manager
- Role
- Senior Trend Concept Manager Senior Knitwear Design Manager at Soft Surroundings
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Amanda Wigand
Visionary design leader with 15 years of experience driving product innovation and…
Experience
Senior Trend Concept Manager Senior Knitwear Design Manager
Jul 2023 — Present
Created captivating, globally inspired seasonal palettes, conceptual direction and aesthetic strategies in partnership with executive leaders, shaping the creative vision for the brand each season. • Presented Color, Concept + Trend direction at company-wide seasonal kick-off meetings.• Led design & cross-functional teams to ensure cohesive designs that aligned with brand strategy and drove engagement with new collections, enhancing brand identity and consumer demand. • Directed CAD team to execute trend-driven artwork and prints reflective of brand’s eclectic, artisanal identity, driving significant brand alignment, and transforming trends into impact.• Delivered Standout Knitwear: Oversaw seasonal knitwear design from concept to production, ensuring quality and consumer resonance, collaborating with technical design, production and sourcing teams. •Managed Artwork, Color & Design Sample Budgets of 250k annually: ensuring adherence to targets.
Education
Polimoda
The Polimoda International Institute of Fashion Design and Marketing
2010 — 2010
Fashion Institute of Technology
BS, Fashion Merchandising/Product Development with extra coursework in Design
2007 — 2011
Skills
- Flat Sketching
- Apparel
- Tech Packs
- Textiles
- Fashion
- Fitting
- Sketching
- Sewing
- Web Pdm
- Presentations
- Trend Research
- Trim
- Microsoft Word
- Mood Boards
- Retail
- Adobe Photoshop
- Outlook
- Microsoft Office
- Rendering
- Fashion Illustration
- Plm Tools
- Mac & Pc Platforms
- Trend Analysis
- Visual Merchandising
- Adobe Creative Suite
- Photoshop
- Powerpoint
- Microsoft Excel
- Illustrator
- Merchandising
- Indesign
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